A new interpretation of perfection: sensual, human, sublime. For the new Acqua di Giò campaign, the inspiration is the myth of Apollo, son of Jupiter, radiant god and icon in the modern sense: for the beauty he offers, for the absolute fascination he embodies.
Simon Nessman is the new face of the fragrance. With his sculptural and elegant body, he is the perfect embodiment of a contemporary Apollo. Behind the lenses: Bruce Weber, one of the greatest fashion photographers, renowned for his representation of the male body. His visual signature is recognizable in the new Acqua di Giò advertising campaign.
Embracing your origins and roots, and yet standing out, truly being another. With one’s heritage, one’s culture, one’s future… Giorgio Armani has always loved the Mediterranean, and drew his inspiration from the rock-strewn landscape of Pantelleria to create Acqua di Giò in 1996.
A fresh, sensual blend that has become a classic men’s fragrance. An irresistible combination of sea’ salty accents, sparkling citrusy notes, musk and woody cedar, this exceptional scent embodies masculinity in harmony with nature, a fragrance of escape and sensuality. Today Acqua di Giò Essenza opens a new chapter with an Eau de Parfum, a new interpretation of Acqua di Giò, more intense.
EAU DE PARFUM
Acqua di Giò Essenza, composed by Alberto Morillas, evolved out of its predecessor but differs from it in many ways. The top note is different: in Acqua di Giò, the famous Calone, that once immersed us in the salt water of the sea, has given way to a new ingredient, used here for the very first time, Cascalone. We are no longer in an iodized wave but in the coolness of fresh water, in the invigorating purity of a flowing spring.
The water runs, sparkles in a constantly renewed dance. It courses through the entire fragrance
and gives it an extraordinary, persistent freshness. A profound freshness, sustained by accents of Cologne, Sicilian bergamot essence and delicious grapefruit zest. Now to the heart note: Hedione, a founding product of contemporary perfumery created in the 1960’s, is replaced by one of its descendents, still new to the perfumer’s palette, aptly named Paradisone. Like its ancestor, it has the amazing ability to brighten everything around it and reinforce the stength of each ingredient, to last in the long run and anchor the molecules in the aura.
and gives it an extraordinary, persistent freshness. A profound freshness, sustained by accents of Cologne, Sicilian bergamot essence and delicious grapefruit zest. Now to the heart note: Hedione, a founding product of contemporary perfumery created in the 1960’s, is replaced by one of its descendents, still new to the perfumer’s palette, aptly named Paradisone. Like its ancestor, it has the amazing ability to brighten everything around it and reinforce the stength of each ingredient, to last in the long run and anchor the molecules in the aura.
Paradisone also adds a floral and vaporous scent, rather intriguing and delicate, that reveals the beauties of jasmine absolute from Grasse and the vegetal facets of basil and sage. Also the bottom note is distinctive, reinventing everything.
Almost every one of the original elements is present but totally revised. Patchouli is obtained by a new distillation method, becoming a “heart of patchouli” that sweeps away the usual hints of camphor and banishes the earthy heaviness to focus on the vibration and play around notes of leather.
The cedar is Atlas cedar, very pure and smooth. Vetiver from Haiti unveils soft, spicy/smoky hints of tropical wood, far from the expected Mediterranean notes. As for Ambrox, hovering between animalic ambergris and clary sage, there is ten times more of it than in Acqua di Giò Eau de Toilette. The result is an incomparable sensuality, the tantalizing lure of the skin.
A BOTTLE ABLAZE WITH LIGHT
It shares the same architectural lines as the Acqua di Giò bottle, with the addition of light and technology. An engraved silverplated plaque embraces the base of the glass like a mirror, to give the fragrance an even greater dazzle. In a click, the new magnetic cap bearing the Armani logo, opens and closes the bottle with a simple, sensual gesture.
Today Acqua di Giò Essenza opens a new chapter with an Eau de Parfum, a new interpretation of Acqua di Giò, more intense. Embracing its origins and roots, and yet standing out, truly being another. With one’s heritage, one’s culture, one’s future…
Available at 75ml & 40ml EDP in major dept. stores and perfumeries