Reebok International revealed about its new partnership with Giorgio Armani that was highlighted during Milan Fashion week on 16th of January.
According to the contract, both the companies merging the EA7 and Emporio Armani labels to produce an EA7/Reebok compilation. The allocation of the collection will be confined to Emporio Armani boutiques, for this purpose some Reebok concept stores are favored as retailers globally from the July of running year. This deal is actually an effort to present something unique and with the customary touch.
Both operations are dedicated to a ‘multi-year’ global alliance with Giorgio Armani. By keeping in mind the need, as now-a-days, sportswear and active wear have become very important parts of our wardrobes. Both the companies want to offer the new variety of sportswear to their clients, with the ultra chic and comfortable way. According to Armani, the new coalition with Reebok is a natural consequence of this philosophy.