Swarovski is to dabble into the world of fragrance with Aura by Swarovski this spring.
The crystal maker teamed up with Clarins Fragrance Group to create a women’s scent ‘with all the grace and magnetism of light.’
“The Soul of the Crystal is light.” said Markus Langes-Swarovski, the great-great grandson of the company’s founder, Daniel Swarovski.
It has been reported Swarovski and Clarins executives went through 2,000 iterations of the juice before deciding on the final one. “The main idea was to create liquid crustal, we wanted to identify the smell of crystal, in a way.” Langes Swarovski said.
The fragrance is composed of fruity floral incandescent juice. It combines notes of amber, benzoin, resin and white musk, along with what Aulas described as ‘rays’ of juicy lychee, pure white tuberose and pink pepper that punctuate the scent.
The light crystalline fragrance is bottled up inside a narrow glass tube set in a metal base, with a metal top that encases the flacon. A single asymmetric crystal sits on the top.
Aura is to launch first in the U.K., on March 3, exclusively in Selfridges before rolling out nationwide on March 31. Then on April 1, the fragrance is to be introduced in the rest of the world, save China, which is to start selling the scent in September, and the Americas, which are to get Aura in 2012.