For the first time in the history of the summer games it is happening that a Fashion Designer will work with a sports brand to design the teams’ kit and that lucky fashion designer is Stella McCartney.
Stella McCartney, the daughter of ‘The Beatles’ singer Paul McCartney has been given the role of creative director to design and shape the clothes to be made by Adidas for the British team at the 2012 London Olympics.
McCartney, who has already designed a line of clothing for Adidas, said, "As a British fashion designer it is an amazing, once in a lifetime opportunity to be creative director of Team GB as the host nation of the London 2012 Olympic Games."
This time London has set new standers in Olympic Games history, said the Olympic and world champion cyclist, Victoria Pendleton, also adding that she is a huge fan of Stella McCartney.