The Italian apparel manufacturer, which produces the Miss Sixty line, has appointed Pietro Bongiovanni as its new chief executive officer.
“The world has changed, and companies need to be quickly changed to adjust,” said Bongiovanni, a member of the group’s board for 16 years, also adding, “He will continue to focus on the historically successful elements of the company that are innovation, quality and service.”
Moreover, Guido Pullini and Marco Bortoletti have also joined the company. Pullini, who hails from footwear brand Geox, takes on the role of sales and marketing director of brands Miss Sixty, Killah, Energie, Refrigiwear and Murphy & Nye, and will coordinate foreign branches and retail. Bortoletti, a former Replay CEO will help strengthen the group’s retail performance, coordinating creativity and research and development of the group’s fashion division, which includes the Miss Sixty, Energie and Killah brands.
Bongiovanni is looking forward to grow the company. He is eyeing markets such as China, where the company already counts 77 stores. Ten store openings are expected in “the most profitable” regions next year, he said.