Sarah Jessica Parker is in talks with Halston for becoming the new face of fashion House Halston. According to E!Online: "Not that we need any proof of Sarah Jessica Parker’s status as a true fashion icon, but we’re hearing she’s in talks for a major endorsement deal.
Halston’s decision is line with the statements of the new creative director, who wants the fashion house’s reputation to be build on working with strong women with a strong aesthetic feel. He said "For me, the brand is very well known for the women it dressed – Bianca Jagger was a favourite Halstonette – capturing a decadence and glamour. I want to embrace this. But paying homage is one thing but you need to bring it to the future. A modern view point is what I want to give – it’s crucial for future success."