Rad Hourani presented his new secondary line in New York on Tuesday. An urban casual collection, with a tinge of chicness. Rad Hourani in his quest for the perfect everyday t-shirt, pair of pants, cardigan or jacket launched a line which he thought was everything he wanted.” I needed these pieces in my wardrobe, but I couldn’t find the right shape," said Hourani at the presentation. The diffusion line, which consists of seasonless pieces, is available at a more affordable price point, ranging from $100 to $400.
Hourani, who launched his eponymous label in 2007, favors a sharp, brooding aesthetic. With signatures that include leather pants with horizontal zips, draped asymmetrical jackets, squarish cuts and lots of layered tops over skinny legs.
Hourani showed his fifteen new looks. He kept the same silhouettes, but swapped fabrics like cashmere and leather for lighter fabrics .Hourani experimented with cotton, rayon, jersey and silk with small amounts of stretch. All his collections are unisex and multifunctional. A cardigan could be worn a few different ways, or a dress might also function as a top. Breaking from his usual dark color palette, Hourani added colors like red and rich blue.