Prada is making new fashion statements with its plans to stage a fashion show in Beijing on January 22.
During the show, designer Miuccia Prada will revisit her spring collection for the Beijing runway show and incorporate a series of new items created especially for the event.
In addition to that, Prada has planned other ‘major events’ in Asia Pacific area in 2011 along with its plan to open 17 stores in China next year and another 11 in 2012.
Prada is not the only fashion house who is staging high profile events and shows in China and other parts of Asia, three years ago Karl Lagerfeld and Fendi also staged a sunset show on the Great Wall of China just outside Beijing, followed in November 2008 by Donatella Versace, who held a fashion show, followed by an auction and a dinner in Beijing, to raise funds for the Versace/One Foundation.