The much awaited and anticipated e-commerce site for Marc Jacobs is finally launching on Monday night. Just like the brand itself, the site will be very playful and unique.
It mixes the illustrations with photography and video. Illustrations of actual sales people dressed in Marc Jacobs clothes appear on the site, and their outfits and identities will change over time. Shoppers can click on illustrated items to buy. The home¬page shows an illustration of a store entrance with actual runway video from both of the brand’s collections playing in the windows.
The site takes us back to the roots of Marc Jacobs, which is to be fun, entertaining, engaging and cool. The overall feel of the site is personal and quaint rather then slic and high-tech.
However, everything will not be available online including those special gift items and accessories.
Prices range from about $30 for perfume to about $8,000 for a fur coat.
Since the site does not use Flash, it can easily and smoothly work on mobile phones and iPad.