Get ready to have your own Wonder Women Make-up kit this spring!
Beauty Brand MAC Cosmetics is to launch a color collection based on the comic book heroine this spring.
“People are fascinated by the power of transformation,” said James Gager, senior vice president and creative director of MAC Worldwide. “That’s something Wonder Woman has always embodied — and so has MAC. Wonder Woman uses the power of makeup to eliminate dullness and make women beautiful, which is the role our makeup artists play in real life. And part of cosmetics is fantasy. We love showing people that you can have great fun with makeup.”
The Wonder Women make-up kit brings to mind an early Seventies look, it includes a mix of new and re-promoted products, including lipsticks, mascaras, nail polishes and eyeliners. One of the re-promoted products is the lipstick which another powerful woman made famous in the early Nineties: Russian Red, the matte cherry color that was long Madonna’s trademark.
“Most are new shades — but there are a lot of shades in our line that we would never, ever get rid of,” Balbier said.
Compacts and cases are done in the character’s signature royal blue, fire-engine red and taxi-cab yellow with an eye-popping Wonder Woman logo. The eye shadow lineup includes iridescent white, pink and bright silver shades, as well as dark forest green, olive-bronze and lime with yellow frost; mascaras are done in shades of purple, green and blue in addition to black, and nail polishes are available in bright red and navy blue.
It has been estimated that Wonder Woman could generate global retail sales of about $20 million. It has been planned as a collection that will stay on shelves for about six weeks.