According to reports, According to sources, the distribution of Lagerfeld’s line for Impulse will extend beyond Macy’s big urban flagships such as Herald Square in Manhattan and State Street in Chicago, where the retailer sells its edgier and more aspirational merchandise, to include more than 200 Impulse shops nationwide.
The Lagerfeld’s capsule collection for Macy’s incorporates his signature style including some high-collared pieces as well as edgier, rock ‘n’ roll looks. All the items will be at Macy’s price points, in the moderate to better range.
The products will begin selling by the end of August and are expected to generate extensive marketing campaign. Besides, Macys.com will also feature the line.