The luxury footwear brand has opened its 1,500-square-foot boutique at 407 Bleecker Street in West Village. It will be 15-year-old brand’s third freestanding retail outlet in New York.
The store reflects the luxury of finest class with Jimmy Choo’s ultimate collections in a color palette of neutral beige, ivory, pale rose, lilac, in fur handbags, cut-out boots and booties and leopard-accented pumps and clutches.
In addition to a full range of women’s shoes, handbags, small leather goods, soft accessories, belts, sunglasses and fragrances, there’s special section dedicated to the Choo 24:7 collections, the brand’s line of feminine essentials.
While talking about the store, founder and chief creative officer Tamara Mellon said, “I want it to feel as though you are walking into a lady’s dressing room, a woman’s boudoir with all its feminine, luxurious and intimate surroundings,”
Besides, this month will see the opening of three boutiques for the brand: the Bleecker Street location, a 1,000-square-foot store in Los Angeles’ Beverly Center on Aug. 19 and a 1,200-square-foot Las Vegas boutique at Crystals at CityCenter, which opened last week. The openings round out Choo’s expansion in the top performing markets where it initially established its U.S. retail presence over a decade ago.