Swedish fast fashion brand H&M will launch a collection of childrenswear in October to benefit its All for Children initiative with UNICEF.
The clothes for little girls and boys will be available in 160 stores worldwide, with 25% of the sales price going directly to UNICEF projects to promote children’s rights to education and protection in vulnerable communities.
The project is hoping to affect some of the poorest parts of the world with its sales. “We believe that children who learn how to read and write are better equipped to make informed choices about their future,” it said.