Tommy Hilfiger is out with its new girl, the Tommy Girl launching soon in the beginning of July.
The Tommy Girl is a sportswear collection, aimed at women from 12-to-18-year-old. The sporty yet trendy collection is licensed to RVC Enterprises LLC, and will be available at 150 doors of Macy’s in the U.S.
Tommy Girl will reflect Hilfiger’s preppy with a twist heritage. The line features oxford cloth shirts, polos, peacoats and denim jeans.
While talking about the collection, Tommy Hilfiger said, “Tommy Girl is our response to consumers wanting quality clothing at affordable prices. The collection has a fun, preppy sensibility that we believe is exactly what our younger customers have been looking for.”