The 2,400 square-foot historic Gothic building adjacent to the Yale University campus is all set to turn into New Haven men’s store, which will feature Gant’s men fall collection.
The store will feature men’s shirts in 20 styles, which will also be available online in the U.S., U.K. and Sweden. The collection will expand worldwide to Gant stores in fall 2011.
The interior will be designed to resemble a college library, with bookcases large wooden display tables, club chairs and table lamps. Merchandise will include the Gant, Gant Rugger and Gant by Michael Bastian collections, in addition to the Yale Co-Op line.
The opening of this store in November is definitely going to be a significant move for Gant. We are trying to carefully reconstruct and bring back our heritage so people have a good understanding of our pedigree and history,” said Ari Hoffman, president and chief executive officer of Gant USA.
The New Haven store will be Gant’s third U.S. unit, joining a flagship on New York’s Fifth Avenue and a smaller Gant Rugger shop on Bleecker Street. The company is also seeking locations for additional small, neighborhood stores.