Pure DKNY is dabbling into another pure fragrance this August.
While the first scent focused on a drop of water in vanilla, the newest addition Pure Verbena is about the crisp lemony qualities of verbena-basil as its key.
The Pure DKNY Verbena, which is developed by Trudi Loren, vice president of corporate fragrance development worldwide for the Estee Lauder Cos. In collaboration with International Flavors & Fragrance, like the first scent, is built upon one raw material, with a subtle dewy green note, giving it an exotic lemony smell.
The Pure DKNY Verbena is expected to launch globally, including Asia and will be carried in about 2,500 departments and specialty store doors in North America.