Designer Diane von Furstenberg has signed a deal with ID Beauty to launch a beauty line.
Starting with the fragrance, the collection will ultimately include skin care and color cosmetics, as well.
The project revolves around Von Furstenberg’s general philosophy which is “a commitment to empower women. Everything I do in life has to do with how much I am inspired by women, how much I respect women and how much I want every woman to feel strong, beautiful and confident. When you have such an intimate relationship with women, there is no way that you can do it more than with the beauty business.”
Von Furstenberg said it was her dream to work with Chantal Roos, former president of Yves Saint Laurent. “I was always so impressed with the quality of the products that she developed,” said Von Furstenberg.
“All I want is to make women feel like they can be the women they want to be,” reiterated von Furstenberg adding, “That message is so strong that now we have to put it in a bottle, in a tube, in a spray, in a jar and in a color.”