Macho model Chris Folz joins the roster of seduction for Armani’s latest fragrance Armani Code Sport, a new masculine fragrance, that perfectly combines the tension and seduction of Athletes body.
The house of Armani is known for making smoldering campaigns, made more seductive with half-naked bodies of masculine sportsmen, including David Beckham, Christano Ronaldo, Rafeal Nadal and now Chris Folz, all to be joined by sultry diva Megan Fox!
This time Chris Folz flaunts off his ideal image of male beauty in Code Sport’s steamy campaign, set at night by a swimming pool, with a Los Angeles skyline providing the noir background.
The new juice, blended by Jacques Cavallier from Firmenich, differs in its olfactory makeup from the oriental, sensual Code Homme, according to Gautier. Code Sport is said to combine a bouquet of mints and Sicilian mandarin to create its energetic kick. It is a scent with an enduring freshness, Cavallier blended a long-lasting Firmenich molecule dubbed Hivernal that plays a key part in the scent’s olfactory makeup and is intended to evoke the frozen freshness of ice. Ambrox gives the scent its contrasting sexy element.
Code Sport is slated to roll out from mid-April in Europe followed by Asia in July and the U.S. in August and to reach more than 20,000 doors. It will be priced in the U.S. at $59 for the 1.7 oz. eau de toilette, $73 for the 2.5 oz. size and $37.50 for the value-driven 1 oz. size.
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